Selecting the Right Ecommerce Platform: Key Considerations for Your Business

In the rapidly evolving digital landscape, the selection of a technological base for your Ecommerce platform is crucial. This choice can be complex if you don't have the right experience. In most cases, the priority should always be a platform offering pre-configurations and Ecommerce functionality out-of-the-box to streamline processes. Remember, the focus is on the customer experience, not just on adhering to business rules. Here, we highlight five essential points businesses must consider during this selection process.

1. Mobile First / Responsive Design

In today's world, where 63% of the global population (about 5 billion people) are internet users either through Mobile or Desktop devices, as reported by Statista. This means Responsive design is non-negotiable. Your platform must adapt seamlessly to any screen size, ensuring optimal load times across all connections, from 1MG to 5G.

2. Efficient Product Management

Your Ecommerce platform should accommodate various product types; making adjustments and doing bulk uploads should be easy. Management of different warehouses should be a priority since this can help with an Omnichannel experience.

3. Multiple Payment Options

A successful Ecommerce platform must provide multiple payment options. Limited payment methods can lead to lost conversions, especially during the final checkout steps. Choose a platform that supports easy integration of various payment methods, either natively or through extensions.

4. Licensing and Scalability

As your Ecommerce business grows, so will its operational needs and costs. It's vital to select a platform that can evolve with your business, ensuring that both performance and costs align with your growth trajectory.

5. Reliable Operational Support

While your development team plays a significant role, support from the platform manufacturer is equally crucial. They must guarantee 24/7 application availability and be ready to assist with any issues, ensuring uninterrupted operations.

6. AI

AI can enhance the customer experience by providing personalized recommendations based on their browsing and purchase history, leading to increased customer satisfaction and loyalty. Secondly, AI-powered chatbots can provide instant and accurate responses to customer inquiries, improving customer service and reducing response times. Then, AI algorithms can analyze vast amounts of data to identify trends and patterns, helping businesses make data-driven decisions and optimize their marketing strategies. Additionally, AI can automate various tasks such as inventory management and order processing, saving time and reducing human error. Platforms that have incorporated AI can give a big competitive advantage to businesses.

At AgileThought, we specialize in helping businesses navigate the complexities of selecting the right Ecommerce technology platforms. Our team, rich in experience and technologically agnostic, is dedicated to finding the best solution that aligns with your unique business needs.